Fraser Houses has slashed prices on its semi- detached properties, which once sold at £229,500 to £139,950 – a drop of £90,000 which is 39 per cent.

Their detached homes, in the development in Glengormley, have also dropped £110,000 from £340,000 to £229,950.

Fraser Houses are admitting they are finding the market tough – and this, they claim, is why Aylesbury Place has gone back on the market with offers buyers "can't refuse".

They have also offered: to pay the stamp duty; a "price guarantee" – if the same house type is later sold by Fraser Houses for less, then they will pay back the difference and bespoke mortgage packages and support on site.

The move is a reflection of how far the property market has dropped in 18 months.

Paul Fraser of Fraser Houses said: "Buyers are reluctant to enter into the market because of all the negative comment out there. The facts are, now is a good time to buy – if the right package is available."

The offer applies to buyers purchasing a new home within the latest release of Aylesbury Place – a development of mixed housing ranging from two- bedroom apartments to three and four-bedroom detached and semi-detached homes.