Bold move for Belleek china
Published Date:
01 July 2008
By Staff reporter
Belleek Pottery has made a dramatic parting from tradition with the launch of its first ever boldly coloured china range.
Belleek Living Solace marks a significant change for the famous Co Fermanagh pottery with the introduction of feature products in red, black, mint and mocha. The range is also the first in the brand’s history to be presented in a mix and match format with the coloured products designed to be used as accent pieces to complement Belleek’s signature ivory base colour.
Commenting on the move into colour John Maguire, Group Managing Director, Belleek Pottery Group said that the new brightly coloured casual dining range had been developed following extensive research amongst retailers and customers and that he was confident that the introduction of colour would provide the company with significant sales growth.
“With the introduction of Solace we are hoping to significantly grow our presence in the casual dining market, particularly in the bridal gifts sector. Colour opens up a whole new realm of opportunities for us. While our signature ivory base will remain the bedrock of our business, the introduction of colour provides us with impact at retail and gives our consumers the opportunity to make a real statement in their homes” added Mr Maguire.
The full article contains 214 words and appears in News Letter newspaper.
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Last Updated:
30 June 2008 11:59 AM
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Source:
News Letter
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Location:
Belfast