The perfect holiday destination has the architecture, culture and cuisine of Italy, the transport network of Japan – and the English sense of humour, research revealed.
The Republic of Ireland came a close second in the humour and friendliness categories though, with people enjoying our sense of hospitality.
A study carried out among 2,000 people across the UK including Northern Ireland, who regularly holiday abroad, found the dream location for a sunshine break also has the climate of Spain, and beaches like the Caribbean.
People in the UK would also like the friendliness of the USA, but the romance most commonly found in Italy. The study also found one in six people polled travel to the same destination every year because they enjoy themselves so much.
Claire Bentley, Managing Director of British Airways Holidays, which commissioned the study said: “Booking a holiday can be an absolute minefield for people who don’t have hours and hours of spare time.
“Experience tells us that people often struggle to book their perfect holiday because they want lots of elements of different locations, all rolled up into one package.
“This study reinforces this notion – and while Italy is clearly one of the most popular holiday destinations, coming top of five out of the 10 categories specified, people in the UK also want to experience a bit of Japan, the Caribbean, the Maldives, USA and England.
“Which is why we’ve launched a picture my holiday tool using picture selection to provide holiday inspiration in a quick and fun way.”