Ballymaloe relishes move to new market

Joanne Beattie of Valeo Foods with celebrity chef Rachel Allen
Joanne Beattie of Valeo Foods with celebrity chef Rachel Allen

Irish family food company Ballymaloe Foods has launched into Northern Ireland.

Through securing a partnership with Valeo Foods as its province-wide distributor the company has since secured supply to participating SPAR, EUROSPAR, VIVO & VIVOEXTRA, SUPERVALU, CENTRA & MACE, Dunnes and Independents.

“Now, more than ever, seemed the most fitting time to expand the Ballymaloe Foods range into Northern Ireland,” said sales and marketing manager Maxine Hyde.

“As a family business through and through - developed and grown over three generations - we are ecstatic to be working alongside Valeo Foods, and look forward to showcasing our products to the Northern Irish market over the coming months.”

“In recent years, while the popularity of Ballymaloe products has grown, availability has always been an issue. But, through our new supplier partnerships, Ballymaloe Foods has the opportunity to match the supply with demand.” Maxine added.

Joanne Beattie, brand manager at Valeo Foods adds: “We are delighted to be working with the team at Ballymaloe Foods and looking forward to introducing this fantastic product to the NI market.

“With its strong heritage and track record for producing great tasting products, we have no doubt it will be a great hit with consumers.”

Ballymaloe Original Relish, has been the recipient of numerous industry awards over recent years including the McKennas’ Guides Award (2015), gold in the Great Taste Awards (2015) and numerous Georgina Campbell Awards, the longest running hospitality awards in Ireland.

Ballymaloe Foods will be introducing an initial five products from its growing range into the Northern Ireland market.