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NI consumers are most likely to switch accounts

Current account holders in Northern Ireland are the most likely in the UK to say they would switch current accounts if they got bad service from their bank, new research from Which?, has revealed.

In a survey conducted by the consumer affairs magazine, 85 per cent of account holders in the province say they are likely to switch current accounts because of bad service, with a third (34%) saying they would be very likely to switch. Welsh consumers are the least likely to ditch their bank over bad service (58% would be likely to switch). The average across the UK was 68 per cent.

An overwhelming 75 per cent of people in Northern Ireland think that the Government should listen to both banks and consumers when deciding how to reform banking.

Which? chief executive Peter Vicary-Smith, said:

“Whether they’re annoyed at bad service, poor returns on savings or the huge bonuses bankers continue to lavish on themselves, we believe that Northern Irish consumers should have their say when deciding the future of banking.”

Which? carried out an online survey of 2,145 adults aged 16-64 in the UK from 29 December 2009 to 4 January 2010 – this included 61 adults in Northern Ireland. The results are weighted to ensure they are representative of adults aged 16-64 in the UK.

* Anyone who is unhappy with how their bank has treated them, or who wants to have a say on how banks should be run can visit www.which.co.uk/banking to share their views, which will feed into The Future of Banking Commission report which will look at the financial crisis from the point of view of consumers and the banking industry.

Chaired by David Davis MP, the commission will consist of four events early this year, the first of which will be the Which? Big Banking Debate, which will give consumers from across the UK the chance to have their say in how banks should be run. The debate will take place in London on 4 February from 5-8pm.

Bankers, politicians, regulators, trade unions and business leaders will give evidence at the subsequent events. A report will then be published later in the year.


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