Finnebrogue secures £2m ‘sizzling’ deal with Asda

Paul Geary, Asda senior buying manager, meat, Sarah Savage, Finnebrogues new product development manager for Asda and Michael McCallion, Asda senior buying manager for Northern Ireland and Scotland
Paul Geary, Asda senior buying manager, meat, Sarah Savage, Finnebrogues new product development manager for Asda and Michael McCallion, Asda senior buying manager for Northern Ireland and Scotland

Downpatrick-based meat processor, Finnebrogue Artisan, has secured a new, UK-wide contract to supply a range of own label ‘Extra Special’ sausages to more than 350 Asda stores.

Announced at the Balmoral Show, the new contract has a retail value of £2 million and extends Finnebrogue’s existing national partnership with Asda from 2014, when it started supplying the entire Extra Special sausage range to the supermarket’s UK stores.

The addition of ‘Light & Lean’ to the 16-strong Extra Special range coincides with the start of the summer season when sausages sales traditionally spike.

With almost seven million packs of Asda’s own-label premium sausages expected to sell over the summer months alone, ‘Light & Lean’ provides a healthier, gluten-free alternative to the popular barbeque staple.

Made from pork sourced from high-welfare farms across the province the sausages are low in fat, high in protein and contain only 71 kcals.

“We’re always keen to support Northern Ireland’s agri-food sector and help local food companies grow their business through Asda’s national channels,” said Paul Geary, Asda senior buying manager, meat.

“The Extra Special sausage range supplied by Finnebrogue has been an outstanding success since the contract was first announced at Balmoral in 2014.” he added.

“We’re delighted that our partnership continues to flourish and that we are marking the third anniversary by extending the range to include this premium, healthy option which reflects the ever changing needs of our customers.”

Over the past 12 months alone, the Extra Special range has won a number of prestigious awards including Product of the Year 2017.

Sarah Savage, Finnebrogue’s new product development manager for Asda said: “We are proud to be one of Northern Ireland’s leading artisan food producers and have built our relationship with Asda thanks to our innovative approach, dedication to new product development and consistent quality.”

“Our Extra Special sausages have been a real success story and the addition of Light & Lean offers customers across the UK even more choice from a range they know they can rely on for quality and taste.”