Guinness owners to launch new Irish whiskey

The new drink will be named after 19th century whiskey-maker George Roe
The new drink will be named after 19th century whiskey-maker George Roe

Drinks giant Diageo is to launch a new Irish whiskey as it looks to tap into the booming popularity of the tipple.

The owner of Guinness, Captain Morgan rum and Johnnie Walker Scotch said that it will pump €25 million (£18.6 million) into a start-up premium blend.

The whiskey will be dubbed Roe & Co, after 19th-century whiskey maker George Roe, with the investment to be made in the former Power Station at St James’s Gate in Dublin, formerly a Guinness factory.

The popularity of Irish whiskey has soared to become the fastest growing spirit drink in the world, according to the Irish Whiskey Association.

Irish agriculture minister Michael Creed hailed the investment, adding that global Irish whiskey sales have increased by more than 300% in the past 10 years, with record exports of over €400 million (£344 million).

He added: “Irish whiskey is experiencing a renaissance and is truly an Irish success story.”

Production at the Dublin plant will begin in the first half of 2019.