ITV revenues drop amid ‘uncertain’ conditions

Efforts to shift revenues away from advertising continue to bear fruit
Efforts to shift revenues away from advertising continue to bear fruit
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Broadcasting giant ITV endured a fall in revenues at the start of the year and expects the TV advertising market to remain tough as it grapples with an “uncertain” economic environment.

The group, home to shows such as Britain’s Got Talent, Broadchurch and The Voice, saw net advertising revenue drop 9% to £393 million in the first quarter, but said predictions for the full-year were unchanged.

Revenues also slipped 3% to £731 million over the period, as it braces itself for a rough ride in the coming months, with advertising income expected to drop by between 15% and 20% in June after a boost from last year’s European Championships.

However, efforts to shift revenue streams away from the turbulent advertising market continue to bear fruit, with its ITV Studios production arm bolstering revenues by 7% to £343 million in the three months to the end of March this year.

The update comes as ITV remains on the hunt for a new top boss to replace outgoing chief executive Adam Crozier who will leave the company on June 30.

Mr Crozier said: “ITV’s overall performance and the shape of the UK advertising market are very much as we anticipated and our guidance for the full year remains unchanged.

“Over the first half we expect ITV Family NAR to be down 8% to 9%. In line with previous guidance April was up 5%, while we expect May to be down 8% and June to be down 15% to 20% against the tough comparator of the Euros last year.