Belfast-based Thompson’s Family Teas has won a new contract to supply all Asda stores across NI and Scotland with its Signature Blend premium tea.
The new line, which was a double gold award winner at the ‘Great Taste Awards’, complements the existing product range supplied to Asda by Thompson’s, including the company’s hero brand ‘Punjana’.
Based on previous sales figures and Thompson’s dominance of the local tea market, Asda has estimated it will sell enough Signature Blend to make 10million cups of tea across Scotland and Northern Ireland by the end of the year.
Susanna Hassard, local buyer for Asda Northern Ireland, commented, “We’ve worked in close partnership with the Thompson family and their team for several years, expanding the product range to meet customer demand for high quality products which appeal to local tastes.
“This has helped us extend the company’s reach into the Scottish market where their brands continue to go from strength to strength through the addition of Signature Blend.”