HENDERSON Group, owners of the SPAR franchise in the Province, has announced its latest customer initiative for stores across the country; SPAR Tunes.
The 1p music download reward will be offered to customers spending £5 or more in store, who will be able to access a library of music ready to be downloaded from SPARTunes.com.
The initiative comes after a recent change in consumer behaviour noted by SPAR, which showed their target consumer group, shoppers aged between 35 and 54 years old have become the biggest buyers online in the music sector over the 25-34 years age group. It is also a response to the news that 99 per cent of the UK singles market is now digital.
“Rewarding our customers for their loyalty is something we want to continue at SPAR and coming up with new and exciting ways to do so is high on our agenda,” said marketing manager Bronagh Henderson.
“With the growing popularity of the new SPAR NI facebook and the launch of a dedicated SPAR website, www.spar-ni.co.uk, this latest initiative will fit perfectly with our customer base who are clearly switched on to the digital era.”