More than half of men would shy away from seeing a GP if they found a lump on their genitals, a survey of Northern Ireland males has found.
Three thousand men took part in the UK-wide survey by male cancer charity Orchid, but of the local respondents 54 per cent said they would not automatically go and see their doctor if they found something untoward.
Further to this 68 per cent of local men admitted they did not know how to check themselves for signs of testicular cancer.
The news comes at the beginning of Male Cancer Awareness Week next week which runs until April 13.
Testicular cancer is the most common cancer in men aged between 15 and 45, with up to 23,000 males being diagnosed each year.
Orchid Chief Executive Rebecca Porta said that while awareness has improved in the past five years, the latest survey findings show that vital life-saving messages still are not getting through to many men.
“We’re calling on Northern Irish men to take a few minutes to learn how to carry out simple self checks and recognise the early warning signs and symptoms. Getting an early diagnosis is vital - if caught early, testicular cancer can be 98 per cent curable,” she said.
“It is crucial that men feel comfortable seeking professional advice straight away if they have any concerns or worrying symptoms.”
Orchid is launching their first confidential, freephone Male Cancer Helpline on Monday April 7.
Those who have concerns about male specific cancers will be able to seek specialist advice and support from a team of male cancer information nurse specialists every Monday and Wednesday from 10am-5pm on 0808 802 0010.
The Nurse Specialists can also be contacted via a new email service at firstname.lastname@example.org.