A Limavady family business, Brioghter Gold Rape Seed Oil has earned a position on the shelves of one of France’s most iconic epicurean destinations – La Grande Epicrie de Paris located in the world’s first department store, Le Bon Marché on the left bank of the Seine.
The company is participating in the ground-breaking EU INTEREG IVA funded cross border Access 6 cluster marketing initiative that sees businesses from Ireland’s border counties, Northern Ireland and Western Scotland working together to seek out new business opportunities in France.
The project is part of a larger programme funded by Access 6 an European Union funded initiative led by the Irish Exporters Association, Northern Ireland Food & Drink and Scotland Food & Drink. It aims to bring companies from these three neighbouring regions together to find new export opportunities in south eastern England, France, the Benelux region, Germany, Scandinavia and North America.
Broighter Gold Rape Seed Oil worked with Cork-based food marketing experts Bullseye Food Marketing, the mentor for the Access 6 French cluster. Bullseye provides a range of world-class marketing, training, and business development solutions tailored to the needs of the food sector.
Bullseye’s CEO Conor Hyde underlines the importance of the French market to Irish, Northern Irish and Scottish exporters: “As our closest continental neighbour, France has many historical links with Ireland, Northern Ireland and Scotland. French consumers are already familiar with our countries’ long heritage of outstanding food and drink products.
“In recent decades, France has become one of the prime export markets for our produce and French consumers have shown great interest in our artisan food products. Irish and Scottish meats, seafood, artisan cheeses and many other high quality food products have found their way into French shopping baskets and have developed an excellent reputation.
“French consumers have a very strong appreciation for artisan food and are always interested innovative new products that draw upon the finest local ingredients and cultural heritage. This is precisely the area where Ireland, Northern Ireland and Scotland excel and it has helped our artisan producers to find a place for their products on French shelves.
“The Access 6 programme gives even more Irish, Northern Irish and Scottish companies an opportunity to gain access to the French market.”
Broighter Gold Rapeseed Oil also received accolades for four of its products at the Great Taste Awards 2014, organised by the UK’s Guild of Fine Food. The awards are acknowledged benchmark for specialty food and drink and are often described as the Food Oscars.