Cyclist safety is focus of TV advert

DOE Road Safety Advertisement

DOE Road Safety Advertisement

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An advertising campaign solely addressing cyclist safety launches on our television screens tonight.

The Department of the Environment campaign comes just a few weeks ahead of the Giro d’Italia’s arrival to the Province – when the country is expected to go cycling crazy.

Between 2008 and 2012, six cyclists died on our roads. In 2013, four cyclists died on our roads and 42 were seriously injured.

 

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