Around 40 firefighters are dealing with a blaze at a bargain shop in Belfast city centre.
Police spotted the fire early this morning at B&M Bargains in Rosemary Street.
Ten fire appliances are at the scene.
Northern Ireland Fire and Rescue Service group commander Dermot Rooney said it was quite a big fire, with the building well alight and quite badly damaged.
A number os hops have been clsoed, as far down as HMV in Donegall Arcade, which is thought to be due to excessive smoke from the fire.