Ireland’S cricketers have become the latest athletes from the Irish Sports Council’s High Performance Programme to feature in a digital series entitled ‘The Journey’.
The focus on Irish cricket is the story behind the success of Ireland’s national team. Ireland are in a strong position to qualify for a third consecutive Cricket World Cup since their debut at the 2007 event in the Caribbean and currently sit on top of the qualifying table on the Road to Australia 2015.
“The Sports Council has a role to play in the promotion as well as the development of sport”, said a spokesperson for the Council. “We wanted to produce a professionally created body of work which athletes and sports can use to present themselves and their story to the world. The idea for the Journey is to highlight the daily commitment of high performance athletes. We see sport in the spotlight when it comes to the big occasion but this is about how people get to that point.”