Brendan Rodgers will not get too excited about facing Rangers as he looks to guide Celtic to their sixth successive Premiership title.
The Light Blues are back in the same league as their traditional rivals after a four-year absence, with many expecting the Glasgow giants to fight it out to be champions.
Aston Villa have confirmed Celtic have made a bid for their forward Scott Sinclair, signalling their ambition.
And Rodgers is also battling on the European front where he described the Champions League play-off draw against Hapoel Be’er Sheva of Israel as “tough like the last two rounds”.
Ahead of the league opener against Hearts at Tynecastle on Sunday, Rodgers, who took over from Ronny Deila in May, was asked if Rangers would make the league more attractive.
“If you are talking about big clubs, history, and fan base, talking about one of the leading clubs in the world then I came to one of them.
“Every team provides a challenge and a different challenge.”