The Ulster Shield has a new sponsor after two years without a title backer after a long association with Winemark.
The competition will henceforth be known as the Denman Ulster Shield after company chairman John Rainey, himself a former Irish International hockey player agreed to come on board as a sponsor.
This season’s final between Pegasus and Ards will take place at Lisnagarvey on Boxing Day.
The hair products company, which is based in Bangor, this year, celebrated its 75th anniversary, and Mr Rainey said that Tuesday’s announcement finished the year on a high for the organisation.
“I’ve loved and played hockey all my life, and it’s a matter of real personal pride that the company has agreed to become the main sponsor of the Ulster Shield.
“I’m particularly heartened to be part of the sport during a period when its resurgence in terms of popularity and profile is there for all to see.
“Hockey is now played by close to 16,000 people a week across Northern Ireland, and I believe that its growth in popularity will continue for many years to come. I
“It’s been a big year for Denman, and our sister company Denroy Plastics, and we’re all delighted to be a part of Ulster Hockey’s continued success.”
Ulster Hockey Executive Manager, Angela Platt said she was delighted to see Denman come on board as a sponsor for this prestigious competition,
“Women across the world know all about the Denman range, and we at Ulster Hockey are personally delighted to develop a closer relationship with John Rainey, and with his company.” she added.
“John has long been a supporter of the sport, and we look forward to the Denman Ulster Shield becoming an even bigger date in the sporting calendar in the coming years thanks to their generosity and support.”