Official signage has been erected at a jetty near Downpatrick that was built specially for the Game of Thrones television series.
It is hoped the sign at Quoile Pondage Nature Reserve, explaining how and why the jetty was built for a scene in the thrird series of the cult programme, will encourage people to visit.
This is the latest move to use Northern Ireland’s role as a location for much of the show’s filming to boost tourism.
On Wednesday it was announced that series producers HBO are allowing the Game of Thrones name and logo to be used as part of a three-month Tourism Ireland advertising campaign.
Twitter and Facebook advertisements have already begun highlighting the fact places including the Antrim coast, Gosford Park in Co Armagh and Downhill beach in Londonderry were used to shoot scenes for the epic fantasy programme.
Now Environment Minister Mark H Durkan said he hopes this latest move can help draw attention to the area.
“Game of Thrones is a globally popular television series so this new signage at one of its filming locations will undoubtedly appeal to those interested in the series,” he said.
“Today’s unveiling is the first in a wider interpretation scheme at Quoile to attract visitors to this place of natural beauty.
“The new Game of Thrones signs directly link the jetty and landscape at Quoile to scenes in the acclaimed television series, displaying still shots in the context in which they were created.”
A further five interpretation signs are being developed to provide more information on the environment and heritage of the Pondage and Quoile Castle.