Around Noon expands with multi-million pound deal

Newry-based Around Noon led the project to completely revamp the convenience retailer’s offering of pre-packed sandwiches, wraps, and salads.

Set to be available in over 100 SPAR and EUROSPAR stores across Northern Ireland, the new Daily Deli range includes more than 60 product lines, a new brand identity and a suite of new packaging and signage.

Around Noon has supplied Henderson Wholesale with products including pre-packaged sandwiches for more than five years.

Henderson Group is the owner of the SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials franchises in Northern Ireland and has been distributing food and grocery-related products to the convenience retail sector for over 120 years. The Group is one of the largest employers in Northern Ireland with over 3,400 employees.

This latest food-to-go project saw Around Noonwork with the wholesaler to identify and respond to the latest consumer trends and to revamp its range to continue to meet shoppers’ needs and remain ahead of the competition.

It has extended its food-to-go offering to be available all day including breakfast and hot food items and has placed greater emphasis on healthy eating options.

It has also introduced a variety of vegan and vegetarian options including sandwiches, flatbreads, wraps, nourish bowls and meze platters.

Around Noon employs over 300 people across manufacturing facilities in Newry and London.

“We’ve developed a fantastic working relationship with Henderson’s Fresh Team over the last five years and currently supply over 60 lines to its SPAR and EUROSPAR stores daily, in addition to seasonal ranges at least twice per year,” said sales director, Philip Morgan.

“We’re very proud of the new Daily Deli range, which has been a significant project including rebranding, introducing new products and creating new packaging.”

As the food-to-go market continues to grow – estimated to be worth £22.8bn by 2023, according to research by IGD – so too has Around Noon’s business with Henderson Group.

“Our shoppers want options without compromising on quality and value,” said Gareth McAnlis, food development manager for fresh foods at Henderson Wholesale.

“This is one of the many reasons we’re proud of the partnership we have with Around Noon. The products are made locally with care.”