Author recognised with a world-wide award

The book is for anyone interested in starting a sales career, improving their sales performance or learning more about selling, for example entrepreneurs, those working in finance, legal or marketing functions that ‘touch on’ sales topics frequently.

Listed as one of the world’s Top 20 new books on sales for 2021 by BookAuthority, The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling and has already received positive reviews from the Institute of Sales Management, The Chartered Institute of Marketing and the book review site ‘Discovery’.

As featured on CNN, Forbes and Inc, BookAuthority identifies and rates the best books in the world, based on recommendations by thought leaders and experts.

Jim has worked in the technology industry for 44 years, in over 25 countries worldwide. He has been a professional sales person, sales manager, marketing manager and executive leader in multiple multinationals.

Delighted about his accolade the Magherafelt author said: “I didn’t even know that BookAuthority.org were considering my book! Out of the many hundreds of sales books published across the world in the last year, I am delighted to have been one of the small number to receive this honour. The announcement and recognition make all of the work and effort worthwhile.”

Since moving from Scotland 11 years ago, he has focussed on helping local start-ups and technology companies to improve their business performance and results.

He explained: “Since moving here I have been so impressed with the start-ups and the bodies that support them here. I have worked with many and I have found the business people here to be smart, capable and, as important, bringing forward great ideas! They are truly world-class. What’s the flip side? I have two concerns. First, the available ‘pool’ of skilled sales people in Northern Ireland is much too shallow. There is a shortage of those with the skills to effectively sell outstanding NI technology and solutions to the wider world. We all need to work to improve our skills and capabilities in this area. Second, the combination of Covid-19 and Brexit will absolutely make things harder for everyone. But, the need to deliver value and help individuals, organisations and government bodies survive and prosper also creates opportunity for those with the right ideas, products and mindset. With those pressures, selling products and solutions becomes harder. It also means though, that any solution, idea or product that can help businesses and government bodies cope and survive becomes even more important and necessary. So, we are in a difficult time, but also a time of opportunity.”

The book is available in many online retail outlets in paperback including Amazon, audiobook and ebook

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you