Donaghy Bros win award at Innovative Electrical Retailing (IER) ceremony

Northern Ireland electrical retailer Donaghy Bros has won an award at the Innovative Electrical Retailing (IER) awards ceremony.

Tuesday, 12th October 2021, 1:00 pm

For the last 29 years the IER Awards has been the leading event for the recognition of excellent in the electrical sector – honouring everything from exceptional products and business pioneers to high street heroes and customer services champions.

Donaghy Bros, which has showrooms in showrooms in Kilrea and Limavady, were thrilled to win the Consumer Electronics category.

Seamus Darragh who has been with the company for almost 30 years, said: “As stockists of all leading manufacturers including Sony, Samsung and LG we offer one of the best selection of Consumer Electronics in Northern Ireland so its great to have been chosen to win this award category. Whether the customer wants a smart 24” or a whopping 85” set we have a wide range of options to suit everyone including HD’s, Smart TVs, LEDs, OLEDs, LCD, QLEDs or NeoQLEDs.”

Sign up to our daily newsletter

The i newsletter cut through the noise

James Donaghy alongside members of the team in their premises in Kilrea

Seamus added that the knowledgeable staff at Donaghy Brothers are on hand to explain the key features of each item within their electronics division. They can also arrange an installation and repair service for electronics customers.

Donaghy Brothers were up against some strong competition with entries for the awards coming in from electrical retailers and manufactures across the United Kingdom.

James Donaghy, MD of Donaghy Bros, who attended the ceremony at The Park Plaza London Riverbank, explained: “It was fantastic to hear our name read out as a winner again this year amongst some great companies.

“We work very hard to be innovative and industry leading so it’s a great achievement to gain recognition for this and brilliant to celebrate the hard work and dedication of our team here at Donaghy Bros.”

James Donaghy, MD of Donaghy Bros, attended the ceremony at The Park Plaza London and is pictured holding the award alongside Paul Laville from T21 Group

James went on to add that it was great to see Industry events such as the IER Awards make a comeback in person after they hosted a virtual event in 2020 in light of the pandemic: “Events such as these are a great networking opportunity for the leading figures in the Electrical retailing industry and a great moral boost for staff. We are looking forward to entering and hopefully attending more awards events in the coming months.”

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit now to sign up.

Thank you