New Enoksen watches showroom opens in Belfast thanks to £75,000 investment

Watchmaker Hans Enoksen has opened his first retail space in Belfast following a £75,000 investment.

Monday, 22nd November 2021, 11:43 am
Updated Monday, 22nd November 2021, 11:43 am

The showroom and workshop where customers can view the entire range and configure their own watch, are housed in the modernist Aisling House in Stranmillis. The space includes a specially equipped atelier where each Enoksen watch is calibrated by horologist David McKane.

The showroom represents the second stage of Enoksen’s growth strategy following three successful years operating online.

“Despite the general trend to increased internet shopping we strongly believe there is much scope for a fuller retail experience,” said Mr Enoksen. “The showroom is not just about selling watches. It’s also a space we intend to use for fun, cultural events, art exhibitions, concerts and audiences with people from the sports, business and arts worlds. As retailers, we have to enhance the shopping experience by offering related events which simply cannot be hosted online.”

Sign up to our daily newsletter

The i newsletter cut through the noise

Watchmaker Hans Enoksen has opened his first retail space in Belfast

Enoksen has grown its range of high-quality mechanical watches in the last three years and offers two-year guarantees.

He continued: “These are watches which reflect an era of precision mechanics and classic designs. We have reinterpreted these designs and retained the old school quality expected from high-end automatic watches. But the difference is that while the Enoksen watch range manages to achieve the highest levels of quality, we are able to sell them at surprisingly reasonable prices.”

The showroom is also intended to work as a prototype, providing data and feedback on local market performance and to determine how best to roll out other Enoksen showrooms across Europe and North America.

He added: “Our calibration service is unique and we are delighted that horologist David McKane has joined us to provide his expertise. His fine tuning using the latest audio technology alters the performance of all mechanical movements so as to achieve plus or minus two seconds per day accuracy.

Dave McKane, the watch calibrator

“Each watch will have its own David McKane calibration certificate and, because the movements are mechanical and therefore will eventually require retuning, we will provide recalibration free of charge for the lifetime of the watch.

“We sell watches now in 60 countries and have built a reputation for excellent customer care. Our Trustpilot rating tells the story. But now we want to get closer to our customers by creating a physical presence which will enhance our relationship with our buyers by giving them a little bit more through engagements and events which we will host in the showrooms.

“Our watches are made from ultra-reliable Seiko movements. My ultimate aim is that the final assembly will soon be transferred to Belfast.

“I believe the time has come to move away from the louder, statement watches to something more utilitarian and of modest appearance but of a quality which will match any of the best brands in the world. Our watches reflect a less-is-more approach and the reaction from buyers has exceeded all our hopes. We like the beauty of utility and modesty so you will not see a noisy badge on an Enoksen watch dial.”

Watchmaker Hans Enoksen has opened his first retail space in Belfast

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you