Cookstown secures sizzling new deal with Asda
Karro Food Group has secured a supply contract with Asda for its new reduced fat Cookstown sausage.
The deal will see the brand’s new sausage stocked in 16 Asda stores across Northern Ireland.
The contract builds on Karro’s existing relationship with Asda, with the retailer already listing an extensive range of Cookstown sausages, bacon, cooked meats, gammon and sausage rolls.
Michael McCallion, Asda Senior Buying Manager Northern Ireland and Scotland, said: “We are committed to supporting local suppliers and Cookstown is a great example of a brand that continues to innovate in line with market trends to develop quality local products. The Cookstown brand has always been very popular with Asda shoppers and the launch of the new sausage will provide a choice for those consumers who are looking for a healthier local option in the category.
“Cookstown has traded with Asda since the first stores opened in Northern Ireland in 2005 and our business has grown significantly over the years,” explained Trevor Mounstephen, Cookstown Account Manager.
Brexit: Soaring cross-border trade shows need for Article 16, says DUP’s Sammy Wilson
Green light for huge new hotel in Belfast’s old shipyard district with developer promising over 600 construction jobs
Don’t hold off on home heating oil in hopes of price drops, expert urges Northern Ireland consumers
Crowdfunding campaign to open new board games cafe in Banbridge
Hordes of stag and hen parties set for Belfast this weekend as pre-wedding party business booms to make city a top European destination
“Our ongoing relationship with Asda is great for our business and provides a marketplace for our locally sourced pork. It is very important for pig farmers in Northern Ireland that consumers can purchase local brands such as Cookstown in stores.
“The new reduced fat sausage was developed in response to our consumer research, which showed a gap in the market for a locally produced reduced fat alternative. Each pack has ten sausages making it perfect for families.”
The Cookstown Reduced Fat Sausage will available in store from 11th April.