The 2016 tournament takes place at the world famous K Club in Co Kildare from 19th – 22nd May.
Dale Farm will be celebrating its third year of sponsorship for the tournament. In addition to the sponsorship, Dale Farm is confirmed as the official dairy provider for the championship, with the company’s products being showcased in the various food courts at the tournament. Dale Farm Ice Cream will also be available around the course, while the company’s newest product innovation, Dale Farm Protein Milk, will be available for the world’s top golfers in the Dubai Duty Free Irish Open Players’ Lounge, as well as the Caddies Lounge and Media Centre.
Jason Hempton, Dale Farm Commercial Director – Branded Products said: “Dale Farm has a long history of supporting sport at the highest level, and we are delighted to continue our sponsorship of the Dubai Duty Free Irish Open for a third year. This is a major sporting event for Ireland which draws spectators from around the world and attracts media attention both at home and abroad. This year’s tournament at The K Club will be another fantastic opportunity for us to promote our company and its products to an international audience and highlight our iconic Northern Ireland brands on a global scale.
“We are especially looking forward to showcasing our new Dale Farm Protein Milk at the tournament this year. Designed with elite athletes in mind, our Dale Farm Protein Milk is a fresh milk product enriched with 50% additional natural milk protein to help with the growth and repair of muscle. The 2016 Dubai Duty Free Irish Open will be a great showcase for us to introduce golf’s top talent to this exciting product.”
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James Finnigan, Commercial Director of the Irish Open added: “We look forward to working with our partners at Dale Farm during the Dubai Duty Free Irish Open hosted by the Rory Foundation. This year’s event is set to be a superb championship, and with the huge crowds set to attend the K Club the tournament will provide a fitting platform for Dale Farm to showcase their outstanding products.”