The firm said the multi-million outlay was part of a province-wide campaign to demonstrate its commitment to producers and the local community across its SuperValu, Centra, Mace and MarketPlace brands.
Over the year it said it intends to buy more than £100m worth of local food and drink, working in partnership with more than 140 local suppliers and 3,000 farmers and involving more than 3,000 products across its stores.
The company recently celebrated its 20th birthday in Northern Ireland and is a committed local employer of over 5,000 people across its business along with a dedicated partner of almost 130 retail families within the province.
This year saw a £2m investment into health initiatives in the Centra brand with the Live Every Day campaign and SuperValu’s Let’s Cook mission.
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“Musgrave recently celebrated 20 years of investment in Northern Ireland and this year alone, we’re committing £100M to the local food and drink industry and £10M to deliver the best in convenience retailing for consumers across our entire network of stores,” said Musgrave MD Michael McCormack.
“We pride ourselves on bringing great value and fresh food to the heart of local communities. Supporting retailers, local suppliers and communities remains a top priority for our business,” he continued.
“Our consumers know that when they shop with us, their money is invested back into their local community through wages, local sourcing, professional services and charitable contributions,” he added added.
Food NI’s Chief Executive Michele Shirlow commented: “This significant commitment from Musgrave represents a huge vote of confidence in Northern Ireland’s innovative food and drink industry.
“We welcome this investment, which provides support and opportunity for the local producers who are growing our reputation as a great food region.”