Free trainers given away at bus stop to get people moving

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Most people in Northern Ireland do not take enough exercise to prevent ill-health, according to research by the Public Health Agency.

This morning in Belfast, Translink and Skechers Ireland acted, by transforming a bus stop along one of the city’s busiest shopping streets, into a pop-up shoe shop where Translink customers could get their hands on a free pair of Skechers.

The aim of today’s activity is to get people to ‘Step-Up’ and think of their commute as an opportunity to easily clock-up additional steps and burn more calories as they walk to and from the bus or train.

In return for their free shoes, the lucky recipients took part in a step challenge at the bus shelter with local professional fitness trainer, Ian Young, motivating unsuspecting passers-by during the morning rush-hour.

Speaking this morning following a fantastic response from passengers, Chris Conway, CEO, Translink said:

“Research shows that people who take public transport are more active on a daily basis. With the best will in the world it can be difficult to try to motivate yourself to exercise every day, which is why we are encouraging our customers to see public transport as the smart move to easily build activity into their daily routine.

Translink passengers queued up to take part in the step challenge to be rewarded with a free pair of Skechers trainers. Photo by Aaron McCracken

Translink passengers queued up to take part in the step challenge to be rewarded with a free pair of Skechers trainers. Photo by Aaron McCracken

“To help them stay on track, each person today has been challenged to record their daily steps for four weeks to be in with the chance to win one month’s free travel with Translink and a year’s supply of free Skechers shoes.”

“This activity is part of an on-going campaign by Translink to raise awareness on the importance of sustainable transport and the associated health benefits, not to mention that public transport is now considered the single greatest way to reduce your carbon footprint.”

Gillian Logan from Ballyhackamore in her new Skechers shoes after participating in the step challenge. Photo by Aaron McCracken

Gillian Logan from Ballyhackamore in her new Skechers shoes after participating in the step challenge. Photo by Aaron McCracken