Amazon looks back at the nation’s most loved products to mark its 20th anniversary

Amazon looks back at the nation’s most loved products to mark its 20th anniversary
Amazon looks back at the nation’s most loved products to mark its 20th anniversary
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Ed Sheeran’s X, Harry Potter and the Philosopher’s Stone and The Da Vinci Code have been voted the best album, film and book respectively of the last 20 years, according to a poll of the nation commissioned by Amazon UK to mark its 20th anniversary.

Recent pop hits topped the charts with Ed Sheeran’s album X just beating Adele’s 21 to the top spot as the nation’s favourite album of the past 20 years (with 25 percent and 24 percent of respondents respectively voting the albums as their favourites), with Amy Winehouse coming in third with her seminal album Back to Black (23 percent).

Dan Brown’s book The Da Vinci Code had the nation enthralled when it was first released in 2003 and the title has now been voted the most influential book of the last 20 years (with 22.2 percent of respondents voting it as their favourite), narrowly beating Harry Potter and the Deathly Hallows (22.1 percent) – the final installment in J.K. Rowling’s seven book opus. Fifty Shades of Grey by E L James also made the top 20 best books (17 percent), as did Stieg Larsson’s The Girl with the Dragon Tattoo (16 percent) and The Girl on The Train by Paula Hawkins (16 percent).

When it comes to the nation’s favourite film, blockbuster Harry Potter and the Philosopher’s Stone beat all other Harry Potter movies to the top spot (23 percent of respondents voted it as their favourite), with five films from the series making it to the top twenty best loved list. Mamma Mia starring Meryl Streep and Amanda Seyfried was also a firm favourite (22 percent), as was Tom Hank’s 1998 wartime epic Saving Private Ryan (22 percent).

The Tamagotchi digital pet became a national obsession when it hit the UK in 1998 and now, twenty years later, nostalgic Brits have voted it the most influential toy of the last two decades (27 percent). Pokémon came second in the must-have toys list (24 percent), followed by Furby (22 percent) and Monopoly Millionaire (17 percent). The more recent craze for fidget spinners saw the toys voted seventh (12 percent) in the top 20 list, just pipped by LEGO Harry Potter sets and Transformers (both 16 percent).

When it comes to the top trends of the last 20 years, the skinny jean emerged as the most adopted fashion item with 40 percent of the votes, with jeggings in second (30 percent) and a noughties favourite, the onesie (24 percent) coming in third.

Proving we’re a nation that wants to be connected, smartphones were voted the most influential technological advancement over the last 20 years, followed by Wi-Fi, broadband and then social networking sites. Film and TV streaming services such as Prime Video, banking apps and tablets also made the top 10.

When asked as part of the survey, Brits also claimed that online shopping saves them an average of four hours and 42 minutes of their time every week and it also boosts budgets, with average savings of £368 every year – equating to more than 21 months and £23,000 saved over an average lifetime.

As well as savings, Brits noted that online shopping has helped them find products they couldn’t get hold of elsewhere. Stand out treasured finds on in the last two decades included an LED Christmas doormat, a bee house and a pineapple cutter.

20 years of bestsellers

To mark its 20th anniversary, also revealed some of the most popular products over the last two decades. These bestsellers paint a picture of what customers have read, listened to, watched, played and used in their homes over the past 20 years.

1998 bestsellers

1999 bestsellers

2000 bestsellers

2001 bestsellers

2002 bestsellers

2003 bestsellers

2004 bestsellers

2005 bestsellers

2006 bestsellers

2007 bestsellers

2008 bestsellers

2009 bestsellers

2010 bestsellers

2011 bestsellers

2012 bestsellers

2013 bestsellers

2014 bestsellers

2015 bestsellers

2016 bestsellers

2017 bestsellers

2018 bestsellers (year to date)

Prime’s greatest hits

Amazon Prime launched in the UK in November 2007 and has evolved to include more benefits and offer better value than ever. Built on the foundations of unlimited fast delivery, membership now also includes unlimited access to award-winning movies and TV episodes with Prime Video, access to more than two million songs with Prime Music, unlimited access to a rotating selection of books, magazines and comics with Prime Reading, unlimited photo storage along with many other member perks such as early access to selected lightning deals and Twitch Prime.

The below are some of the most popular products ordered with Prime delivery since the launch of Prime in 2007:

  • Fire TV Stick
  • Bio Oil Specialist Skincare Oil
  • Cards Against Humanity
  • ghd IV Styler
  • Tassimo Costa Americano coffee pods
  • Amazon Echo Dot
  • Oral-B CrossAction Electric Toothbrush Replacement Heads
  • Lean in 15 – The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy by Joe Wicks
  • Amazon Echo
  • Tommee Tippee Sangenic Compatible Cassette, a nappy disposal system

“Since we opened our virtual doors for the first time as an online bookseller in 1998, has expanded year on year and now offers customers access to more than 250 million products,” said Doug Gurr,  Country Manager “Looking back at the bestsellers and most loved products provides a nostalgic year-by-year snapshot of what has grabbed the nation’s attention. As we move forward, we’ll continue to innovate for our customers so that they can quickly and seamlessly discover and enjoy anything they might want to buy online.”

To help customers keep an eye out for the next big thing as well as helping them decide what to buy, bestseller lists for all products are updated hourly on and there are thousands of reviews available from fellow customers.