B&M ‘Pie Face’ games are fakes say manufacturer

'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M Stores, including the store on the Strand Road
'Pie Face' is one of the most sought after games this Christmas. Pictured right is a copy of the product withdrawal issued to B&M Stores, including the store on the Strand Road

‘Pie Face’ games sold in a B&M store in Londonderry and throughout the UK are counterfeit, according to toy manufacturer Hasbro.

In a statement to the News Letter a spokesperson for Hasbro stated that the counterfeit games had been withdrawn from B&M stores but that the authentic ‘Pie Face’ game remains on sale throughout the UK.

“Hasbro has been made aware of counterfeit ‘Pie Face’ product available at B&M Bargains Stores in the UK,” a spokesperson said. “These products have been withdrawn by B&M Bargains. This withdrawal does not affect the genuine Hasbro ‘Pie Face’ game, which continues to be available nationwide.”

The spokesperson went on to advise customers with concerns about counterfeit ‘Pie Face’ games purchased from B&M Bargains to contact B&M Bargains directly.

Yesterday it emerged that a recent consignment of ‘Pie Face’ games sold out quickly at the B&M Store on the Strand Road.

The store had sold the items before the recall for the product had been issued.

On Wednesday afternoon, B&M used social media website, Twitter, to inform one customer that ‘Pie Face’ had been withdrawn from shelves at the request of their supplier but insisted there were no safety issues relating to the product and that it had not been recalled.

‘Pie Face’ is made by Hasbro and is designed for children aged five and over.

The game requires participants place their face in front of a plastic mechanised lever covered in whipped. Players then take turns to turn a handle. Once the handled has been turned enough times it triggers the lever and the player is struck in the face with the cream. Each player is awarded a point each time they turn the handle without getting struck with cream.

The game is currently sold out in many high street chains, both online and in store, including Argos, Toys ‘R’ Us, Smyths, Asda and Amazon.