AJ Power set to generate new business in Middle East

Joe Bradley, left and Andy Mackey of AJ Power pictured with Dr Vicky Kell international trade director with Invest NI
Joe Bradley, left and Andy Mackey of AJ Power pictured with Dr Vicky Kell international trade director with Invest NI

A Craigavon business designing and building diesel generating equipment for the global market expects to increase sales in the Middle East by upwards of 50 per cent this year.

AJ Power has opened a sales and technical support office in Dubai to build on a significant rise in business there throughout last year.

Founded in 2002, the business has grown steadily taking advantage of increasing global market.

The growth of that market in the Middle East had made the setting up of an office an important move said managing director Ashley Pigott.

“Our business across the Middle East and particularly in the United Arab Emirates is developing rapidly,” he said.

“Opening a sales and technical support office there makes sound business sense and will give us a solid platform for even faster growth.

“The office is facilitating our existing network of distributors and will seek to expand sales in other markets, not previously served by the company.

“The success of our generators in the region with a broad range of commercial and industrial clients has encouraged us to expand our product portfolio for customers to include our largest high voltage machines.”

The generators produced are used in hospitals, banks, data centres, supermarkets and hotels, as well as for industrial, construction, exploration, telecommunications and residential applications.

“The Middle East is fast becoming among our most successful global markets. These markets appreciate the quality and value of our diesel generators,” added Mr Pigott.

As well as taking part in a number of trade missions to the region, the business has also enjoyed advice and practical support from Invest NI in setting up the office and developing new contacts in Saudi Arabia.

“Setting up an office is Dubai is a very significant commitment by AJ Power to what is a very dynamic marketplace with immense potential for this company and other Northern Ireland businesses,” said Dr Vicky Kell, Invest NI trade director.

“The base in Dubai will enable AJ Power to pinpoint and respond quickly to new business opportunities and to service existing clients faster in the Middle East.

“Our teams in the Gulf States have extensive knowledge and experience of doing business throughout the Middle East and can help companies in developing business and also on the legal and other requirements involved in setting up a base in Dubai.”

Mr Pigott said: “Invest NI’s guidance on the legal requirements of setting up in Dubai and supporting the development of new contacts has been immensely important and makes what can be a complicated process a great deal easier.”