Asda allows rivals to deliver goods to its store network

Asda says it is 'bridging a gap for customers' with a game-changing move
Asda says it is 'bridging a gap for customers' with a game-changing move

Asda is to allow customers to collect and return orders from other retailers through its supermarkets in a bid to attract more shoppers through its doors and take advantage of its nationwide delivery network.

The retailer claims the ToYou service is a “game changer”. It has set a target of it achieving 40 million more customer visits every year by 2019 by tapping into the appetite from online retailers to have a physical presence and there are 1.5 billion parcels delivered annually across the UK.

Customers will be able to collect and return orders placed with third parties at any one of Asda’s 614 stores nationwide.

The fashion retailer Missguided is the first partner to sign up to the scheme. It is understood Asda is in talks with three or four other potential partners.

Ian Stansfield, vice president of Asda’s logistics services and supply chain, said: “Demand for online shopping is ever increasing and with it grows the appetite from online retailers to have physical footprints their customers can access.

“Not only are we providing online retailers with a presence on the high street but we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop.”

Customers will be able to track their order in real time and then collect it from a kiosk or self-service point within the Asda store.

The introduction of the ToYou service means Asda can offer next-day delivery on George clothing orders that are placed before 9pm the previous day, rather than 7pm as before.

The supermarket recently recorded its worst-ever quarterly sales figures and is slow planned expansion in London and scale back the roll out of its “click and collect” scheme as it seeks to cut costs.