Supermarket chain Asda is one of the latest firms to announce a commitment to improving the milk price crisis.
A spokesman for the company said: “We have confirmed to our Northern Ireland milk supplier, Dale Farm, that, in line with the rest of the business we are increasing the price we pay to 28 pence per litre from Monday, which will assist our farmers during the current crisis.
“Asda’s origins are in dairy farming, which is why we are acting in the best interests of our farmers and our customers by increasing the price we pay and not passing on any of the costs to customers – our retail price in Asda’s Northern Ireland stores stays the same.”
Meanwhile the company will publish latest trading figures on Thursday next week following a run of declining quarterly sales like-for-like sales.
Last month the supermarket chain, owned by US giant Wal-Mart, saw rival Sainsbury’s overtake it to reclaim its position as the UK’s second largest grocer for the first time since January, according to latest till roll data from research body Kantar Worldpanel.
The Kantar figures also revealed that Asda was the biggest faller of the major supermarkets in the 12 weeks to July 19, seeing its sales fall 2.7 per cent.