Dairy producer Dale Farm has secured a contract to supply all Asda stores in NI with its high-in-protein, fat-free quark soft cheese.
The award winning product – made using cows’ milk sourced from the 1,300 dairy farmers – can be incorporated into savoury or sweet dishes. The naturally high in protein dairy product adds nutritional value to a wide range of recipes, and is already a hit with health and fitness enthusiasts, and those looking to reduce fat intake in their diet.
Commercial director for branded products at Dale Farm, Jason Hempton, is confident that the product will be popular with a broad spectrum of consumers focused on achieving a healthy lifestyle:
“Dale Farm is delighted to extend our range of dairy products available in Asda stores. Quark is evidence of our strategy over the next three years to develop a range of health-focussed, nutritionally valuable dairy products, which can easily be included in everyday cooking. Consumers are asking for high-protein products.
“As a Gold Award winner at the recent World Cheese Awards, Asda customers are also guaranteed premium quality with each purchase.”
Brian Conway, ASDA buying manager NI, added: “Quark soft cheese will be joining a wide range of Dale Farm products already on offer in our stores across Northern Ireland. We know our customers value dairy produce which is locally-sourced and with this latest addition to our cheese range, quark has the added benefit of supporting a healthy lifestyle as well as our local farmers.”