The Government is pledging to tackle ageism in the workplace by offering fresh support to older jobseekers.
A scheme will be launched in April across the UK to give “intensive” work support to over-50s, including help to get online and links with smaller firms with vacancies.
Ministers said research showed that if the 1.2 million unemployed over-50s were supported into a job, it could add £50 billion to the economy.
Westminster Employment Minister Esther McVey said: “With 50 being the new 30, there are more and more older workers wanting to make the most of their skills and experience in a new career, and they have a hugely valuable contribution to make to any workforce.
“Despite the recent impressive trends in those over 50 getting back into work, older workers still in many cases face outdated stereotypes when it comes to business hiring practices.
“Not only is this a waste of valuable talent and ‘life skills’, but it’s a missed opportunity for businesses to make their most of their experience to support younger colleagues develop their careers.
“As part of our long-term economic plan, our champions will tackle outdated views that older workers are somehow ‘past it’ so that more people get the security of a regular wage in 2015.”