Co Down artisan producer secures Middle East contract

Claire Kelly of Passion Preserved
Claire Kelly of Passion Preserved

Passion Preserved, the Lisburn artisan enterprise specialising in chutney, jellies and relishes, has won business in Kuwait, its first significant sales outside Northern Ireland.

The company, formed and managed by Claire Kelly in 2012, is supplying its unique Indian Inspired Tomatoes relish to Dublin-based Global Irish food Traders (GIFT) for initial launch in Kuwait’s Saveco Hypermarket in early January. GIFT then plans to distribute the Passion Preserved product throughout its network across Kuwait that includes major retailers such as Carrefour and LuLu. GIFT also supplies quality products to retailers in the neighbouring Gulf Co-operation Council (GCC) markets of Saudi Arabia, the United Arab Emirates and Qatar.

Speaking of the contraxt Claire Kelly said: “This is a tremendously exciting and immensely important breakthrough for me in a very dynamic export market. It follows an initial approach by GIFT earlier in the year to see if I would be interested in doing business in the Arabian Gulf region.

“They didn’t have to ask me twice. I jumped at the opportunity.

“GIFT was hugely supportive and backed me by translating my label in to Arabic and Lisburn and Castlereagh City Council’s Environmental Health Officer helped me with the essential export certificates.”