Inspiration from Northern Ireland’s most famous landmark has won a design student a major career ‘Boost’ after winning a competition organised by the leading drinks company celebrating its 15th year in the province.
Heather Peddle, a 28-year-old HND Graphic Design student at Belfast Metropolitan College, entered the competition to design a celebratory 15th anniversary can for and create a supporting launch campaign back in February this year.
Basing her campaign on the Giant’s Causeway, Heather incorporated its famous hexagonal rock shapes on the can with the accompanying slogan ’15 Years A Giant’.
Now her winning design will feature on more than one million limited edition cans of Boost Sugar Free Energy across Northern Ireland, which she believes is a great stepping stone on the road to a successful career in graphic design.
“I’m absolutely delighted,” said Heather. “To see an actual design that I have created on store shelves across Northern Ireland is a very gratifying experience, and confirms that I have made the right decision in my chosen career.
“I’ve always wanted to do something in the realms of art and design but only recently did I realise that graphic design was the field for me. Now, to have a live design that people are actually buying, consuming and engaging with is a fantastic head start to my portfolio,” she added.
“Looking forward, when I go to meet with agencies and potential clients, I can show them that I have done this before, and that I can realise an actual design and a campaign.”
Boost Energy marketing manager Francine Matthews said: “We had an amazing response but we’re delighted to reveal Heather as our winner.
“The ’15 Years A Giant’ theme really struck a chord with us as Northern Ireland is a massive market for us and the public has really taken Boost to their hearts – making us the number one, two and three selling soft drink in the independent sector here. So we are indeed a giant in this part of the world.”