Forest Feast hits streets with new range

Forest Feast director Tim McVicker and Asda regional buyer Susanna Hassard
Forest Feast director Tim McVicker and Asda regional buyer Susanna Hassard

Portadown based dried fruit and nut business Forest Feast has landed a supply deal with Asda in Northern Ireland to roll out its new range of snack products inspired by the sights and sounds of the international street food scene.

Forest Feast’s Spanish, Thai and USA inspired Street Food snack mixes will now be stocked in all Asda stores across Northern Ireland.

Asda is the first major multiple retailer in Northern Ireland to stock products from the new Street Food range, which Forest Feast launched earlier this year following a major reinvestment into its production facilities, processing and packaging technology.

Tim McVicker, Commercial Director, Forest Feast said:

“Having the support of Asda for our new range is extremely valuable and we’re thrilled to have Street Food showcased in their portfolio of stores.

“Our strategy is about staying ahead of consumer food trends and bringing innovative new products to market.

“We developed Street Food to celebrate the sights, sounds and spices of the global street food scene, where some of the most flavoursome, exciting cuisine is cooked and enjoyed in the open air.

“We have brought iconic street food flavours to life in our dried fruit and nuts such as honey red pepper almonds, Thai spice cashews, pineapple and coconut, which we’ve combined to make our Koh Samui Thai Spice mix.

“We’re proud that Asda has confidence in our product and is supporting us in bringing it to market,” said Tim.

Susanna Hassard, Asda’s Regional Buying Manager for NI and Scotland (Grocery and Produce) added:

“This is a really innovative new range from a great Northern Ireland producer.

“By tapping into the growing street food trend and celebrating the best of international cuisine, Forest Feast has created a unique snack product which we’re absolutely certain will prove popular with our customers across the province.

“We’re proud that Asda is helping take this delicious new range of snacks to the streets.”