Top GB golf writers have been invited by Tourism Ireland to come and play some of Northern Ireland’s top golf courses, ahead of this year’s Irish Open at Royal County Down in May.
The group, representing various online and print publications with a combined readership of more than three million – included journalists from Golf Monthly and Golf Magic, as well as daily and regional papers like the Daily Mirror, Daily Record, Birmingham Mail, Bristol Evening Post, Scottish Sun, Scottish Express and Scotland on Sunday.
They played Holywood Golf Club and Malone Golf Club, as well as Royal County Down as part of an itinerary designed by Tourism NI.
“Golf is a major focus for Tourism Ireland in GB again in 2015, capitalising on the global success of our golfers including Rory McIlroy, Graeme McDowell, Darren Clarke and Pádraig Harrington, and in particular, highlighting this year’s Irish Open at Royal County Down,” said David Boyce.
“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Great Britain to visit.”
The agency’s programme of golf promotions in GB this year includes TV, press and online advertising in conjunction with leading online golf tour operators; a presence at various golf events, like the Scottish Golf Show in March and the BMW PGA in May.