Hurst grows bike sales with Honda deal

David White, general manager for Charles Hurst Motorcycles, left, with sales manager David Allen and Graham Foster-Vigors of Honda UK Motorcycles
David White, general manager for Charles Hurst Motorcycles, left, with sales manager David Allen and Graham Foster-Vigors of Honda UK Motorcycles

Charles Hurst Group, Northern Ireland’s biggest automotive retailer, has expanded its motorcycle offering with the acquisition of Belfast Honda, which will now become Charles Hurst Honda Motorcycles.

The business will continue to trade from its current address on Prince Regent Road until it moves to a purpose-built showroom within Charles Hurst’s Boucher Road complex in early 2017. The acquisition and planned new showroom will see the business retain the operational staff currently employed.

Operations director Colin McNab said: “We are delighted to welcome Charles Hurst Honda Motorcycles to our growing group of dealerships. The business is a fantastic addition to our range and offers a great extension of our existing motorcycle offering which currently includes both Yamaha and BMW retail units.

“Charles Hurst is committed to offering our customers the highest quality vehicles with the best customer service possible and the acquisition of Charles Hurst Honda Motorcycles will enable us to continue to deliver on that promise.”

This is the latest in a series of major investments Charles Hurst Group has made in recent months including the opening of its new £500,000 BMW Motorrad retail unit on the main Boucher Road complex.

Charles Hurst Group is Northern Ireland’s largest automotive retailer, representing 20 automotive brands across seven sites, offering customers across Ireland a comprehensive choice of new and used vehicles, parts and servicing.