Irwin’s Bakery ‘scores’ with Asda for Euro 2016

Northern Ireland Manager Michael O'Neill, centre, with Chris Moore of Irwin's Bakery and Billy Clelland, Asda
Northern Ireland Manager Michael O'Neill, centre, with Chris Moore of Irwin's Bakery and Billy Clelland, Asda

With the UEFA Euro 2016 Championship ready for kick-off, Northern Ireland’s leading bakery Irwin’s has ‘teamed up’ with Asda to launch two Howell’s football themed products, Howell’s Football Biscuits and Football Joeys, which will be available in all Asda stores across Northern Ireland.

The Portadown based bakery will also offer Asda NI shoppers the chance to ‘Meet the Manager’ via an exclusive in store competition.

“We are delighted to secure this new deal for our Howell’s products with Asda - as well as joining with the retailer to offer customers a unique VIP football experience,” said Chris Moore, national account aanager with Irwin’s.

“As a family-owned business that has been baking bread for more than 100 years, we are passionate about local, grassroots sports and the importance of promoting a healthy lifestyle.

“Irwin’s is a long-time supporter of the Irish FA as title sponsor of the Irish FA Nutty Krust Holiday camps – and the new products and in store competition are the perfect way to celebrate what is going to be an exciting summer of football.

“We are confident Asda shoppers will love the new products – as well as being in with the chance to win a meet and greet with Michael O’Neill and football kit of their choice.”

Billy Clelland, Asda quality manager in Northern Ireland said: “Asda is committed to supporting local producers and we’re delighted to team up with Irwin’s for this exclusive in store competition. We are always looking for ways to give added value to our customers and with football fever setting in, this competition provides the perfect opportunity. Irwin’s Howell’s products are always a firm favourite with our customers so we know the new Football Joeys and Football Biscuits are sure to score a goal with families watching the matches.”

The new Howell’s products are available now, and the in store competition runs until June 22.

One winner and their guest from each of the 16 Asda stores will win a VIP visit to Windsor Park in October, which will include a meet-and-greet with Northern Ireland Manager Michael O’Neill. One runner-up from each store will win an international team jersey of his or her choice.