The economy of the north west has been given a boost with the announcement of 100 jobs in Londonderry by US-owned business Metaverse Mod Squad.
The company, a global provider of managed digital engagement services, is establishing an operations centre at the City Factory site in the city as a key component of its expansion into Europe.
Hailing the development as good news for the city, Enterprise Minister Jonathan Bell described Metaverse as an innovative and dynamic company operating in a fast growth sector.
“This is a good news story for Londonderry as the 100 new jobs will offer employment to a wide range of people, from those with technical and marketing experience to new graduates.
“Metaverse Mod Squad joins an emerging technology and innovation cluster of companies which have chosen to set up in the region which is sixth highest in the UK for FDI jobs per head of population.”
The Minisyer laos praised the efforts of Invest NI which has offered the company support of £250,000, to help with initial business priorities, including creating new jobs.
“This support, along with the quality pool of talent available here, helped Northern Ireland secure these new jobs against competition from the Republic of Ireland,” he said.
Since 2007, Metaverse Mod Squad has been the service provider for Global 2000 companies, government and not-for-profit agencies. Technology, entertainment and gaming businesses have also relied on it to engage with their audiences and communities on a personal level across online, mobile, eCommerce, in-game, application, and social media channels.
“Digital engagement is critical to a company’s success and it’s an area that is set to grow significantly over the next few years,” said founding CEO Amy Ryan Pritchard.
“While we have been successfully operating in Europe with our distributed network of Mods since 2008, our clients and prospects want us to have an even larger and more involved presence; Derry is the first and essential step in this plan.
“With a talented and skilled workforce, a vibrant tech community and a supportive business environment, Derry is the right choice for Metaverse.”
Mayor of Derry City and Strabane District Council, Elisha McCallion said: “This much needed investment will not only bring employment but it demonstrates the company’s confidence in the city and region as a competitive and innovative place to do business.”