Mackle Petfoods gets ready to go Dutch

Mackle Petfoods' Naturo food range
Mackle Petfoods' Naturo food range

Dungannon based Mackle Petfoods, has signed a deal to supply its Naturo petfood product to Dutch supermarket giant Albert Heijn.

The firm has agreed a deal worth around £1.5 million over the next two years supplying 200 Albert Heijn stores across the Netherlands.

“In a pet loving country like the Netherlands, with 4.5 million cats and dogs, we saw an opportunity for Naturo, especially as the Dutch prefer quality natural products,” said managing director John Mackle.

“We quickly realised through intensive market research, storechecks and market visits that there was nothing quite like Naturo on the Dutch supermarket shelves.

“We also did our homework before entering the Dutch market and realised that there are some differences between the Netherlands and our domestic market.

“This deal now gives us a strong platform for further growth and we are excited by the business opportunities available. Our next steps will be to continue to develop the business base we have created in order to enhance our market position.”

Congratulating the firm on its success, Enterprise Minister Jonathan Bell said: “Mackle Petfoods is an excellent example of a home grown family business which takes export as seriously as its domestic business, and is building on its success to date by exploring and grasping the opportunities out there to develop its business abroad.

“One of my core priorities is to help local businesses grow and develop through export success and innovation.

“I am pleased Invest NI’s Trade Advisory Service were able to support the company enabling them to carry out essential market research and identify and set up meetings with key buyers in the Netherlands.

“This company’s success is a good example for other Northern Ireland businesses considering exporting as it highlights the significant opportunities in overseas markets with the right determination and ambition.”