Mash Direct lands £1m contract with Morrisons

Martin and Tracy Hamilton with sons Jack and Lance
Martin and Tracy Hamilton with sons Jack and Lance

Comber-based farm, Mash Direct, have secured a one million-pound annual deal with national supermarket chain, Morrisons, to have five products from its range go into the ‘Free From’ aisle in its supermarkets.

Morrisons is the first UK multiple to nationally stock the fresh vegetable side dishes made at the family run farm.

“We are delighted with the new contract with Morrisons,” said director Lance Hamilton.

“This deal can equate to over £3 million of revenue for our company over the next three years.

“Innovation has always been at the heart of what we do here at Mash Direct and we will ensure that we use this money to put back into the company and make sure that we continue to deliver the high standards and quality that our customers know and trust.”

This is the start of a great year for the family run farm who was named overall Food Manufacturing Company of the Year in 2016.

The five new products that have been listed to go into over 380 stores nationwide are: Carrot & Parsnip Fries, Crispy Vegetable Bakes, Potato Rosti, Cauliflower Cheese Gratin and Potato Croquettes.