Shoppers flocked to supermarkets yesterday in what was expected to be the most popular day for festive grocery shopping.
Christened Mayhem Monday, it is believed some 36 per cent of customers intended to do their main Christmas food and drink shop yesterday, according to a survey by BBC Good Food.
Today will only be marginally less busy in the supermarket aisles, with 35 per cent of people saying this will be the day they will buy the bulk of their Christmas groceries.
BBC Good Food editor Gillian Carter said: “Just as Black Friday and Manic Monday saw record numbers buy gifts, we have identified Mayhem Monday, December 22, as the peak day for food shopping.
“Our food behaviour radically changes in the run-up to Christmas. We are more likely to visit independent shops, less likely to shop online and more likely to plan ahead.”
In the four weeks before Christmas, Tesco expect to shift 2.5 million bottles of champagne and 55 million bottles of wine.
Meanwhile, a single hour at lunchtime tomorrow is expected to be the peak time for high street shopping.
Visa Europe expects some £1.3 billion to be spent using its cards tomorrow, making it the busiest day on the UK high street in the run-up to Christmas. Some £916,667 will be spent every minute, or £15,278 every second, on Visa cards, the company predicts.
The peak time will be in the lunch hour break from 1pm to 2pm.