Asda has announced that it is increasing the price it pays its milk supplier to “a level that will assist” farmers.
It comes after farmers refused to rule out the possibility of continued protests against supermarkets over the price paid for their milk.
On Tuesday night, a demonstration had been held at a depot used by the supermarket Lidl near Nutts Corner, Co Antrim.
Asda said it would commit to paying 28p per litre for 100 per cent of its liquid milk volume throughout its entire range.
A spokesman for the supermarket said: “Asda’s origins are in dairy farming which is why we are acting in the best interests of our farmers and our customers by increasing the price we pay, introducing the Farmer’s Marque label and not passing on any of the costs to customers – our retail price stays the same.”
Following a meeting with UK agriculture minister Liz Truss on Wednesday, DUP MP David Simpson indicated that the Government was becoming more receptive to the idea of European Commission support measures being introduced to alleviate the crisis.
After the Lidl demonstration on Tuesday, a spokesman for the firm had said: “As a responsible retailer, Lidl Northern Ireland has always been committed to supporting the local agri-food sector.”
He added the chain will “continue to communicate with our supplier base and the UFU in an open and honest manner”.