Mothercare is to swing the axe on 50 underperforming stores and re-hire the chief executive it sacked just weeks ago as part of a wide-ranging shake-up.
The closures, which will result in hundreds of job losses, will be carried out through a company voluntary arrangement (CVA) - a move which allows companies to close loss-making shops and secure rental discounts.
Mothercare employs about 3,000 people across 137 outlets.
In a move that will stun many observers, Mark Newton Jones, who was given the elbow as CEO last month, will return to the fold and once again take the top job.
It is understood he was brought back at the behest of chairman Clive Whiley, himself brought in recently to replace Alan Parker.
The man that had been brought in to replace Mr Newton Jones, David Wood, will now become managing director.
As part of the restructuring, Mothercare also announced a refinancing package worth up to £113.5 million.
It comprises £28m through an equity capital raising, an extension of its existing debt to £67.5m, and £18m in shareholder and trade partner loans.
Among the latter figure is a £2m loan from DC Thomson, publisher of the Beano.
Mr Whiley said the drastic measures provide a “renewed and stable financial structure for the business” and will drive a “step change” in Mothercare’s transformation.
Shares in Mothercare shot up nearly 24% following the announcement.
The shake-up comes alongside a brutal set of annual results.
Mothercare swung to a £72.8million pre-tax loss in the year to March 24, which compares with a £7.1m profit in 2017.
On an adjusted basis, pre-tax profits plummeted 88.3% to just £2.3m.
In the UK, losses swelled from £9.7m to £79.4m.
Mr Wood said: “The business saw a softening in the UK market from the end of September onwards with store sales down for much of the second half.
“International markets remained challenging during the year, with a number of key markets underperforming, although the return to moderate growth in the Middle East towards the end of the year is encouraging.”
“The business has modernised significantly over recent years, but we expect the changing dynamics and challenges in the retail sector to continue, so we need to move faster with the execution of our transformation plans.”
Retailers have been battered by weak consumer confidence off the back of soaring Brexit-fuelled inflation and have also had to contend with surging wage costs and eye-watering business rate hikes.