The first product from award-winning Northern Irish neuro-technology company has been launched with the aim of helping millions of people achieve leaner bodies by reducing body fat through neuroscience.
Modius is the product from Neurovalens, and the headset device is available publicly for the first time on crowdsourcing platform Indiegogo ahead of a general worldwide release in the autumn.
Neurovalens was founded by two neuroscientists, Dr Jason McKeown from Co Antrim and his Scottish colleague Dr Paul McGeoch, and is now dual-headquartered in the Ormeau Baths Innovation Centre, Belfast and University of California San Diego Center for Brain & Cognition.
It has also won the backing of TV medic and GP Dr Pixie McKenna who has endorsed the science behind the project.
Modius sends a signal to the part of the brain that controls fat storage, this naturally causes a shift in metabolism to burn more fat, resulting in weight loss.
“Modern diets are not serving us well in terms of maintaining a healthy weight, and there is clearly an issue with obesity across the western world,” says Neurovalens Chief Executive Officer, Dr Jason McKeown.
“Weight gain and weight loss are controlled by your brain, which controls your appetite, your hormones, your metabolic rate, how much fat you store, and more. Modius resolves this issue by stimulating the vestibular nerve and activating the epicenter of it all, your hypothalamus.
“Through advanced technological and neurological research, we’ve discovered the vestibular system has a strong effect over people’s ability to lose and maintain weight,” he added.
Dr McKenna said: “Vestibular stimulation may be an unfamiliar phrase to most people, but it’s actually science which has been around for a long time.
“What Modius does is take this science and apply it through the headset to a very particular part of the brain. Previously vestibular stimulation has been shown to kick start metabolism and decrease appetite. This could be a huge discovery for the millions of people around the world who would like to be leaner and healthier.
“If you’re interested in having a leaner and healthier body then this might be just the thing you’ve been looking for. And it’s only 45 minutes a day, that’s less time than I spend in the gym.”