Shoppers are expected to spend almost £1 billion online tomorrow as retailers unleash another set of bargain deals over Cyber Monday.
Spending is predicted to soar by 31 per cent on last year as stores offer discounts exclusively on the internet following the Black Friday weekend.
Some of Britain’s biggest retailers will be hoping to avoid a repeat of problems which saw a number of their websites struggling to cope with the volume of traffic on Friday.
Cyber security expert Dave Whitelegg urged shoppers seeking bargains online to be vigilant as hackers were targeting people “all the time”.
“Lots of breaches occur months after credit and debit card details have been stolen,” he said.
“People scouting around for cheap deals may end up on scam websites. It’s best to stick to reputable, well-known companies. If the price seems too good to be true, it usually is.”
Some £943m is expected to be spent online on Cyber Monday, up from £720m last year, according to Experian-IMRG.
The amount is expected to fall short of Black Friday’s predicted spending of £1.07bn - the first time that online retail sales in the UK were thought to have surpassed £1bn in one day.
The Centre for Retail Research said spending online and in-stores over the four-days was expected to hit £3.49bn.
Retail giant Amazon reported record figures on Friday, with more than 7.4 million items ordered, leading to its biggest sales day ever in the UK.
But the predicted chaos on the high street failed to materialise, with shopper traffic down by 4.05 per cent on last year, according to retail experts FootFall.