SuperValu and Centra have launched an exclusive range of wines and specialist craft beers, including local Northern Irish brews, to stores across the province.
Seventeen exclusive wines are now available in SuperValu and Centra off-licenses across Northern Ireland as the stores ain to challenge the offer from the res of the grocery sector.
The ‘Specially Sourced’ range is sourced exclusively for both brands, who work closely with the vineyards, making decisions with the wine maker about everything from grape blends to vintage.
The wines are joined by over 50 beers chosen from craft breweries from Northern Ireland and around the world.
SuperValu and Centra are the first off-licence chain in the province to make County Tyrone’s Pokertree brews, Golden Ghrian Ale and Seven Sisters Treacle Oat Stout, widely available across the province. Other local breweries included in the range are Whitewater Brewery from the Mourne Mountains and Lisburn’s Hilden Brewery.
Some international craft brews included are Einstok Icelanic White Ale, a wheat beer from Iceland and Sierra Nevada, an IPA from California.
The full range of ‘Specially Sourced’ wine provides a broader selection of Old World wines as well as great value New World favourites including New Zealand’s Lone Kauri Marlborough Sauvignon Blanc.
“We are delighted to launch the new range of Specially Sourced wines and Select Brews,” said SuperValu/Centra trading manager James McLornan.
“We can now offer customers a greater variety of fine wines and great craft beers from Northern Ireland and around the world. We are also excited to be supporting local breweries, such as Pokertree Brewery,” he added.
Darren Nugent from Pokertree Brewery said: “We are delighted to be able to stock our beers with SuperValu and Centra, the independence of their stores and their focus on quality local produce match our own ethos and makes our association the perfect local partnership”