Titanic Belfast has beaten competition from the Eiffel Tower, London Eye and Monet’s Garden near Paris to be named as Europe’s best visitor attraction for groups at the European Group Travel Awards in Berlin on Thursday night.
The centre was the only entry from the island of Ireland named a category champion alongside others including Buckingham Palace, Disneyland Paris and Berlin Zoo.
The group sector is estimated to account for almost 25 per cent of all European visitor numbers and the awards are designed to showcase the continent’s best providers.
“This is a fantastic endorsement for Titanic Belfast by our peers in the travel industry and reflects the immense work which our staff have put into making sure that Titanic Belfast is geared to meet the specific needs of group travel,” said CEO Tim Husbands.
“Many of our overseas visitors travel as part of an organised tour and we’ve worked hard with operators to make Belfast a must-see destination on their itinerary.
“ With the two million visitor mark already reached, we continue to be a major driver of tourism to Northern Ireland.”