Electoral Commission bars party’s ‘misleading’ logo

Democracy First has recently had its party emblem removed from the register of political parties by the Electoral Commission
Democracy First has recently had its party emblem removed from the register of political parties by the Electoral Commission

The Electoral Commission has told a new political party that it must change its “confusing” logo.

Democracy First leader Frazer McCammond said it recently had its logo removed from the register of political parties by the commission.

The body wrote to him last month saying it had undertaken a review of party emblems and had concluded that his logo contained a numeral which would be “likely be confusing, misleading or hinder an elector’s understanding of the ballot paper”, he said.

However the bemused former Alliance Party executive member and Lisburn councillor protested that he already stood under the logo in the 2014 local government election.

“Upon receipt of the commission’s letter I was somewhat bemused, for if anyone can spot a numeral in the emblem then my eyesight must be failing. Presumably any other parties with numerals such as NI21 are having to change their emblems also? If not, I would certainly be interested to know why.”

He said the emblem includes the letters ‘DF’ with the F “shaped like a cross”. The party aims to be cross-community yet broadly based on “traditional Christian values”.

He tested the water for the fledgling party in 2014 and got 2.1pc of the first preference votes in Dromore, Co Down.

The commission said it has written to all parties in Great Britain and Northern Ireland with numerals in their emblems. “We are now in the process of removing any such emblems from the register and replacing them with new emblems where these have been provided to us by the party,” it said.

It has written to 98 parties regarding 109 emblems.